The Social Reserve Back to the lounge
Brand assets

The Tri-Star SR

Three stars off the Tennessee flag, the SR monogram, one ember, and a thread of smoke. Every file below is outlined vector, so it prints and cuts identically without any font installed. Dark files are for the tobacco ground; light files are ink on paper; mono files take whatever colour surrounds them.

The Social Reserve roundel, dark
The Social Reserve roundel, light
roundel · dark roundel · light favicon

The roundel is the primary mark and the one on the site. Use it wherever the format is round or the mark stands alone.

The family

The Shield

The crest version with ribbon. For plaques, the door, and print where there is height to spare.

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The bare mark

Stars, monogram, smoke. For embroidery, etching, and anywhere the name already appears nearby.

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Horizontal lockup

Mark beside the wordmark. Email signatures, headers, anything wider than it is tall.

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The Plaque

Locker nameplate and membership card face. The number changes per member.

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The Stacked lockup

Mark over the full name. The exterior sign, the awning, the menu cover.

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The Stamp

Square frame for the rubber stamp on receipts and boxes.

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The Neon

Single-tube version. Window neon on dark; line art for etching and engraving on light.

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The Reverse

Solid shield with the mark knocked out. Foil stamp, embroidered patch, merch.

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Colour and type

Tobacco #15100CThe ground. Every dark file assumes it.
Brass #C8A25ARules, ribbon, the R, all small caps.
Antique brass #9C7A3AThe S and the three stars on dark.
Paper #EFE4D0Body text on dark; the ground for light files.
Ember #B2432CThe one red dot. Never used for anything else.
Bodoni ModaS at weight 800; R and "Reserve" in the italic at 400. Headlines on the site.
Libre FranklinAll small caps at weight 500, tracked 0.28 to 0.44 em. Body text at 300.
Clear spaceKeep a margin equal to one star's width around every mark. Never place the mark on a busy photo without the dark or paper ground behind it.